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Advertising is any paid announcement to the public by an individual sponsor or firm that aims to persuade potential or existing consumers to buy a product or service. It usually aggressively or indirectly involves putting the word out about a product through media such as newspapers, posters, television, radio or the Internet. Advertising involves a message you send toward a target audience and a medium through which to convey the message. If there is no branding before advertisement, your consumers may only end up remembering the beautiful or handsome models that you use in the advertisements rather than remembering your products/ services/ company!

Branding involves the collection of things an audience expects and experiences, combined with the workings of all the brand elements, including typeface, logos, tagline or brand. It creates an association between, the potential buyer’s ideals and the particular make of a product, such as associating the color blue with some airlines due to the color of the sky. Building a brand requires you to develop a holistic awareness of your company’s operations, strategy and communications. Everything that your company does – customer service, stationery, website design, the way you answer the phone, the way you handle customer complaints are part of establishing your brand. The truth is that if you want to build a strong brand for your company, you need to develop a comprehensive sales and marketing strategy that is grounded in your unique competitive advantage. Companies that try to “build a brand” first, without having these other elements in order, are like counting your chickens before they hatch or putting the cart before the horse. One cannot create a brand and then hope that the rest of the company will follow. The brand emerges from the whole picture of what your company does and what your company is about. While you can make strategic decisions about what you want your brand to be, and you can make ongoing adjustments to the way you communicate your brand values, ultimately the brand is not a separate thing from the rest of your company.

Marketing is a process that refers to the deliberate business activities your company executes to bring together buyers and sellers for the exchange or transfer of products. These activities include formulating marketing strategies to use alongside available resources such as social media, television, packaging and print media. Organizations whose employees face customers directly on a regular basis usually reiterate the importance of proper conduct when they have contact with the clients or stakeholders to enhance marketing ability.