Posh Preface is established to have only one aim is to ELEVATE your brand to another level. We are Brand Consultant and Strategist. Our experience over the years has made us realized that in this experiential economy, your customers need to feel your brand and create an emotional bond, and no amount of media placement is able to achieve this. Hence, the focus needs to be shifted to the people in your organization, as they are the only ones who are going to live and breathe your organization’s brand image. In other words, delivering your organization’s promises to your customers.
PAMELA PHUI HEE YUNG (CBIP, FCCA, CPA, MIA, CII)
Certified BrandImage Professional Consultant
Pamela Phui’s seventeen years of work experience in the corporate world has establish and reaffirm her belief that one must present oneself professionally both in physically and mentally as you would like someone to present themselves to you. Only then, your life will take a new meaning and so will the lives those around you. She is a Human Resource Certified Trainer (HRDF Trainer). She has thirteen years experiences as a Chief Financial Controller, Tokio Marine Global Re Asia Ltd (TMGRe Asia) in Labuan Federal Territory of Malaysia. TMGRe Asia, is a subsidiary of Tokio Marine Holdings, the largest insurance group based out of Japan, which specializes in Reinsurance in Asia with clients located throughout Asia, India, the Middle East and Egypt. Her business travels to London, Dublin and Japan had provided her to work and interact globally.
She also served four years as an Audit Senior at Deloitte. Her audit engagements services at the Kota Kinabalu and Johor branches focus mainly on the hospitality industry, timber operations, financial institutions, property development, manufacturing and retail.
In pursuing her own personal growth, Pamela took interest in becoming a Certified BrandImage Professional Consultant. As she always took interest in beauty industry, she has conducted Skin Care, Make Up and Grooming classes for 300 people for the Labuan Immigration officers, Labuan hotels, and local Beauty Pageants finalists, local associations and public.
Below is a quick summary of Pamela’s education and academic certificates:
2014 Certified Public Accountant (CPA), Australia
2007 The Chartered Insurance Institute (CII), London Market Insurance
2001 Bachelor of Science, Applied Accounting, Oxford Brookes University, Oxford, United Kingdom
2001 Association of Chartered Certified Accountants (ACCA, FCCA)
2001 Malaysian Institute of Accountants (MIA)
After attending countless of programs and seminars in London, Singapore and Kuala Lumpur, Pamela has always wanted to pass her experience and knowledge to the people surrounding her. With her specialization in leadership, image consulting, branding, management soft skills and attitude transformation, she delivers these knowledge to the people during her course of work experience above. She is now currently the Partner of BrandImage Consultancy East Malaysia and member of MABIC (The Malaysia Association of Brand and Image Consultants). She is currently the appointed Malaysian Institute of Accountants (MIA) Ambassador to promote Chartered Accounting qualification and Accountancy as a profession to East Malaysia schools. Pamela also write articles about image and brand for individual and corporate companies are also featured in newspaper i.e. The Borneo Post, Utusan Borneo and The See Hua Daily and East Malaysia’s leading property magazine Property Hunter.
Pamela also a member for volunteering and causes for children education as an active member of World Vision and supports wildlife conservation and endangered species through World Wild Fund (WWF). She is a wife and doting mother to her 7 years old son at Kota Kinabalu, Sabah.